I'm a strategic creative leader with 9 years of experience who transforms complex marketing initiatives into revenue-generating campaigns and I have driven over $10M in revenue through my data-driven approach to copywriting and advertising. From collaborating with celebrity talent to managing global creative teams across three continents, I've built my career on crafting compelling stories that convert - whether it's through video scripts that achieve a 1.7+ ROAS or through developing new creative marketing approaches to test and optimize until finding that converting sweet spot. My passion lies in bridging the gap between creative storytelling and measurable results, particularly in the health, wellness, and lifestyle sectors where I've consistently helped brands connect with and grow their audiences.

Below are a few selected samples from hundreds of campaigns and projects I have led and worked on.